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by Jay Jubas, Dieter Kiewell Kevin Chan : The Hidden Power of Pricing: How B2B Companies Can Unlock Profit

ISBN : # | Date : 2014-12-10

Description :

PDF-a9fe2 | Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive?  How to be a price setter, not a price taker?  How to set the right price and actually get it?Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricin… The Hidden Power of Pricing: How B2B Companies Can Unlock Profit


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[Pub.18aJv] The Hidden Power of Pricing: How B2B Companies Can Unlock Profit PDF | by Jay Jubas, Dieter Kiewell Kevin Chan


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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

Description :

PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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Going for Gold! A Complete Marketing Strategy for Speakers PDF




by Cathleen Fillmore : Going for Gold! A Complete Marketing Strategy for Speakers

ISBN : #0968426107 | Date : 2000-07

Description :

PDF-6bad2 | Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business. Kick-start your career as a professional speaker by following these 10 essential steps. Conti… Going for Gold! A Complete Marketing Strategy for Speakers


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Strategy and Marketing (Good Mark’s Study Guides) PDF




: Strategy and Marketing (Good Mark’s Study Guides)

ISBN : #9810804032 | Date : 2008-04-01

Description :

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25 Toughest Sales Objections-and How to Overcome Them (Marketing/Sales/Advertising & Promotion) PDF




by Stephan Schiffman : 25 Toughest Sales Objections-and How to Overcome Them (Marketing/Sales/Advertising & Promotion)

ISBN : #0071767371 | Date : 2011-06-13

Description :

PDF-7b0f6 | Turn common objections into BIG OPPORTUNITIES! It costs too much… We’re switching to overseas vendors… Let me think about it… NO! You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections–and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect th… 25 Toughest Sales Objections-and How to Overcome Them (Marketing/Sales/Advertising & Promotion)


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25 Toughest Sales Objections-and How to Overcome Them (Marketing/Sales/Advertising & Promotion) by by Stephan Schiffman

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*Marketing Strategy 3e PDF




by HARTLINE : *Marketing Strategy 3e

ISBN : #0324233817 | Date : 2004-04-06

Description :

PDF-7a125 | … *Marketing Strategy 3e


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Winning Battle Sales Greatest Victories PDF 9de763dad

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Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories PDF




by John Golden : Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

ISBN : #007179199X | Date : 2012-09-11

Description :

PDF-ba401 | FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY “I distinctly remember my first VP talking about ‘campaigns’ and ‘targets.’ Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategie… Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories


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Understanding Consumer Decision Making Advertising PDF E83afa593

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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

ISBN : #058538701X | Date :

Description :

PDF-7929b | … Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy


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Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book PDF




by BusinessNews Publishing : Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-e8a7a | The must-read summary of Guy Kawasaki’s book: “Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism”.This complete summary of the ideas from Guy Kawasaki’s book “Selling the Dream” shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as much as you do…. Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book


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Art of War Plus Strategy for Sales Managers PDF




by Gary Gagliardi : Art of War Plus Strategy for Sales Managers

ISBN : #1929194331 | Date : 2005-06-01

Description :

PDF-2c289 | Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzus principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management  adaptation, Strategy for Sales Managers, on the facing right-hand page… Art of War Plus Strategy for Sales Managers


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Art of War Plus Strategy for Sales Managers by by Gary Gagliardi

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CustomerCentric Selling, Second Edition (Marketing/Sales/Adv & Promo) PDF




by Michael T. Bosworth : CustomerCentric Selling, Second Edition (Marketing/Sales/Adv & Promo)

ISBN : #0071637087 | Date : 2010-01-08

Description :

PDF-9b329 | The Web has changed the game for your customers― and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience. Your business and its people need to be “CustomerCentric”―w… CustomerCentric Selling, Second Edition (Marketing/Sales/Adv & Promo)


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CustomerCentric Selling, Second Edition (Marketing/Sales/Adv & Promo) by by Michael T. Bosworth

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CIM Practice and Revision Kit: International Marketing Strategy PDF




by The CIM : CIM Practice and Revision Kit: International Marketing Strategy

ISBN : #0751749753 | Date : 1996-02

Description :

PDF-a7994 | … CIM Practice and Revision Kit: International Marketing Strategy


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New Marketing Practice (Penguin business) PDF




by David Mercer : New Marketing Practice (Penguin business)

ISBN : #0140240780 | Date : 1999-06

Description :

PDF-bffc8 | This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet the… New Marketing Practice (Penguin business)


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New Marketing Practice (Penguin business) by by David Mercer

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Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers PDF




by Aldo Cundari : Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

ISBN : #1119092892 | Date : 2015-05-04

Description :

PDF-73b12 | The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada’s top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these f… Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers


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Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers by by Aldo Cundari

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International Marketing Strategy 1996 97 Workbook PDF 66f219aac

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International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) PDF




by Paul Fifield : International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma)

ISBN : #0750629088 | Date : 1996-07-08

Description :

PDF-d9ec1 | Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms…. International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma)


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[Pub.37DzR] International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) PDF | by Paul Fifield


International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) by by Paul Fifield

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